Super Bowl 2024: Watch the best and worst commercials

Whether you're cheering for the Kansas City Chiefs or the San Francisco 49ers for Super Bowl LVIII, or you're not even a football fan, we can all agree that part of the Super Bowl fun is watching the ads.

From star-studded commercials, to clever stories, and maybe some ideas that fall flat, there's a lot to watch for the 2024 Super Bowl.

These are some of the best and worst Super Bowl ads to watch this year:

Squarespace: Hello Down There

An ad from legendary director Martin Scorsese is centred around aliens, flying around in UFOs, trying to get the attention of humans on Earth. How do they make contact? A Squarespace website of course.

What really makes the Squarespace Super Bowl ad spectacular is the addition video the company shared with Scorsese working with his daughter Francesca (truly our favourite person on TikTok), to figure out exactly what he wants this alien website to look like.

Ending with Scorsese saying, "this website slaps, kid," is great.

Hellmann's: Mayo Cat

Starring Kate McKinnon, the SNL alum is having trouble figuring out how to revamp her leftover food, when her cat makes a sound that sounds like "mayo." And that's how you have a famous talking cat.

The best part of the ad, the cat making it on the front page of People magazine after dumping Pete Davidson.

Booking.com: Tina Fey books whoever she wants to be

What's better than one Tina Fey? Multiples!

Booking.com certainly entertained us with this ad about Fey being a different version of herself, with so many choices for her next vacation experience. This includes "Girls Weekend Tina," "Family Tina," "Cool Mom Tina," "Romantic Tina" and "Splurgy Tina," including 30 Rock costars Jane Krakowski and Jack McBrayer.

In the big finish, Fey's "nemesis," Glenn Close is pretending to be Fey.

Uber Eats: Don't Forget

We all can be a little forgetful at times, but in this Uber Eats ad, some of our favourite celebrities take that to the extreme.

Story continues

Jennifer Aniston can't remember Friends costar David Schwimmer, Victoria and David Beckham can't remember the name of the music group Victoria was in, and Jelly Roll doesn't remember that he has tattoos on his face.

It's hard to not be entertained with all these stars involved.

T-Mobile: Home Internet Feeling

We have to admit that in 2024, it doesn't really feel like the Super Bowl unless there's an ad with our favourite Scrubs alums Zach Braff and Donald Faison. This time, they're joined by Jason Momoa for a new rendition of "Flashdance...What A Feeling." The kicker at the end, the Flashdance star herself, Jennifer Beals, makes an appearance, and we love it.

BMW: Talkin Like Walken

A lot of people think they can do a great Christopher Walken impression, but thanks to BMW’s i5 electric sedan, they have to do it in front of Walken himself, including Emily in Paris star Ashley Park.

Lay's: Casting Call

Starring NHL icon Mark Messier, the former professional hockey player teamed up with Lay's for their "Casting Call" ad. People were invited to audition for the company's Big Game commercial, unknowingly part of a bet that if they only try one chip flavour they win $1 million.

Turns out, everyone tried multiple flavours, and they find out that it's not actually an audition, but this is the ad. Proving the "betcha can't pick just one" slogan. Overall, a fun concept.

Nerds: Addison Rae

Well, this is awkward.

The particularly unfortunate thing for Nerds is that T-Mobile also channeled Flashdance for their ad, using the song "Flashdance...What A Feeling"as well, and recreating Jennifer Beals' big number from the movie.

But unlike T-Mobile, Nerds didn't get the film's star, and a dancing giant Nerd candy can't really compete with the Scrubs stars and Jason Momoa, even it has Addison Rae as a coach.

BODYARMOR Sports Drink: Field of Fake

In an effort to debunk the myths about artificial flavours, this sports drink commercial features Edmonton Oilers star Connor McDavid. But the ad isn't as successful, or interesting, as McDavid hockey skills.

More to come