Loblaw boycott begins — will Canada's biggest grocer feel the pinch?

The campaign to boycott Loblaw stores has officially kicked off, but will Canadians stop shopping at the grocery giant's various banners — including the Real Canadian Superstore, Shoppers Drug Mart, No Frills, T&T, Zehrs, Provigo, and Dominion? Anne Gaviola explains what's prompted the boycott, and whether it will have a meaningful impact.